Knowing these words and phrases, and understanding how to use them effectively in their copywriting, affiliate marketers can make a significant difference in the power of their webpage content.
You might wonder why using persuasion in your content is so important. It’s because content is what the majority of your audience will read or watch. And, if your content can entice a visitor to take action, then your click-through and conversion rates will be much more successful.
Let’s take a look at some powerful and persuasive language affiliate marketers can include in their content.
3 Common Power Words Affiliate Marketers Should Employ
You – This is one of the most important words affiliate marketers can use in their content. It immediately bonds the reader to them. It creates a connection. Consider the following example:
*Affiliate marketers benefit when they use persuasive words in their content.
* You benefit when you use persuasive words in your content.
The first sentence is clear, but notice how it separates the reader from the page. It talks about “affiliate marketers” as a group, rather than talking to the individual.
Because – Let’s take the humble opt-in box as an example. In the not so distant past, many affiliate marketers simply used the words, e.g. “Join Now” or “Sign Up Here”, when trying to get someone to join their email list.
These days, it’s far more common to see affiliate marketers give their potential email subscribers a reason to sign up. Did you know that if you give people a reason for joining your email list, you’re more likely to receive a positive response?
So, consider using “because” every now and then when you’re pointing out features and benefits of a product or service. Make sure you track the results; you might be surprised!
New – This is a word many people like because they want to stay on the cutting edge. They’re seeking anything “new” online that’s relevant to their lives, businesses and relationships, etc.
When affiliate marketers use it in headlines, and the body of their content, it helps grab attention and influence action. For example, “new” information, “new” changes, “new” benefits, a “new” price, product or service all have the ability to attract eye-balls.
“Win Over” Words for Affiliate Marketers
When words induce emotion, they can be extremely powerful. This is particularly true when they’re used in the opening paragraph of an article or post, and later in an explanation or a list of product or service benefits.
Here are a few strong emotional words affiliate marketers should consider using when writing their content. Keep in mind, however, that these words should match the tone and purpose of the content. Just don’t throw them in ‘ad hoc’.
Remember, though, when you’re using emotionally arousing words in your copywriting, use them sparingly and strategically. If you use them too often your content will start sounding like a forced sales page! By sprinkling just the right amount of persuasive words in tactical locations, affiliate marketers can sit back and watch their content’s click-through rate improve.
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